NERO - Dell Comes Clean

Tuesday, June 19, 2007 - A NERO award goes out to Dell Corp, who quickly relented under intense pressure and withdrew their request for consumerist.com to remove a post exposing Dell marketing techniques.

Some key points from Consumerist.com:

Dell has said it was wrong for trying to get The Consumerist to remove a "confessions" post from a former Dell worker.

Dell's Direct2Dell blog wrote, "Now's not the time to mince words, so let me just say it... we blew it."

Dell also posted its own series of "confessions." Number one: "Ok, we goofed. We shouldn't have sent a notice. To my earlier point, we appreciate the reminder from the community. Point taken."

Clearly, Dell underestimated the power of consumers to respond to power-hungry companies.